BMW Guggenheim Lab Sparks Conversation About A Better Tomorrow

The BMW Guggenheim Lab launches its worldwide tour in Manhattan’s East Village. A combination of think tank, public forum, and community center, the Lab will offer free programs that explore the challenges of today’s cities within an innovative mobile structure that was designed to house this urban experiment. Over the next six years, the Lab will travel to nine cities in three successive cycles, each with its own distinct theme and structure, to help raise awareness of urban challenges and yield sustainable benefits for cities around the world.

Richard Armstrong, Director of the Solomon R. Guggenheim Museum and Foundation

In New York, the Lab is located at First Park, Houston at 2nd Avenue, a New York City Parks property, and is open free of charge Wednesdays to Sundays, August 3 to October 16. Visitors may participate in over 100 programs related to the theme ‘Confronting Comfort,’ including workshops, experiments, discussions, screenings, and off-site tours. The Lab also features a cafe operated by the Brooklyn restaurant Roberta’s.

Roberta's at the BMW Guggenheim Lab

A central component of the Lab is Urbanology, a group game played on-site and online. Participants role-play scenarios for city transformation, advocating for education, housing, health care, sustainability, infrastructure, and mobility as they build a city that matches their needs. The Urbanology game experience was developed by Local Projects, and the physical design was created by ZUS [Zones Urbaines Sensibles].

Urbanology at the BMW Guggenheim Lab

The BMW Guggenheim Lab is organized by David van der Leer, Assistant Curator, Architecture and Urban Studies, and Maria Nicanor, Assistant Curator, Architecture, Guggenheim Museum.

In spring 2012, the BMW Guggenheim Lab will be presented in Berlin, in collaboration with ANCB Metropolitan Laboratory, in Pfefferberg. In winter 2012-13 it will be presented in Mumbai, in collaboration with the Dr. Bhau Daji Lad Museum. The first cycle will culminate with an exhibition of the Lab’s results and findings at the Guggenheim Museum in New York in 2013.

The BMW Guggenheim Lab is open Wednesday – Sunday at Houston Street and 2nd Avenue through October 16, 2011. All events at the Lab are FREE

For more information log onto the BMW Guggenheim Lab website http://bmwguggenheimlab.org/

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